About

WOW Toys has been crafting beautifully designed, battery-free toys for toddlers since 1997, and they're an excellent choice for parents who want safe, durable, and imaginative playthings. Every toy is friction-powered and cleverly engineered with fun mechanical surprises — no batteries, no sharp edges, no small parts — just brilliant hands-on play. Their range spans vehicles, bath toys, play sets, and play figures, all compatible with each other so little ones can build ever-expanding play worlds. Now part of the Smart Toys and Games family, WOW Toys are trusted by families in over 40 countries and backed by a 5-year guarantee.