About

Alternative is a charming, family-owned gift shop nestled in the heart of Keswick in the Lake District, established in 1985 and beloved by locals and visitors alike. They stock a delightful range of children's gifts including Jellycat plush toys and soft toys, making it a lovely stop for picking up something special for the little ones in your life. Whether you're looking for a cuddly newborn gift or a fun present for older children, the team's hand-picked selection and decades of experience mean you're sure to find something perfect. With both an in-store and online shop, it's a wonderful destination for quality gifts with a warm, personal touch.